How to Sell Your Creative Ideas: 3 Fail-Proof Methods
You have the potential to be the most inventive designer on the globe… But if you don’t know how to market yourself and your ideas, you’ll never go above doodling on your computer.
Your ingenuity and ideas are only as good as your salesmanship.
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How can you expect to get anything done if you have the brightest content in your head but can’t persuade someone to share your passion for the concept or design?
The ability to market your ideas is essential for success as a designer or creative.
Learn to “Sell” Your Thoughts.
Many customers just do not know any better. They didn’t go to design school, and they don’t have the same passion for typography and color theory.
We’ve all been in circumstances when we needed to build a collection of designs (whether for a logo or perhaps a website). We have a handful of designs that are “meh” at best, and there is always at least one design that we nailed.
Quality does not equate to quantity.
As designers and creatives, we provide all of our ideas (of various quality) to the customer to demonstrate that we accomplished the real job. It’s a lot like “working out” a mathematical algebra equation in high school. We want people to know that it wasn’t thrown together in 15 minutes. As a result, we must display all of our labor. We seek appreciation and acceptance from our customers. And somewhere deep inside us, we believe they will respond, “Great job, I can see all the labor and effort you put into the project.” Let’s go with this because it’s definitely the greatest item (the one you believe is the best). without any additional hesitation
That is the disillusioned reality we sometimes construct in our minds.
In truth, most clients are unsure of what makes a design “excellent” or worthy of being published.
They lack both creative education and technical know-how. And, as artists, we can’t hold it against them. They will nearly always select the “safe” alternative if they use this method. In most cases, this is your least preferred design from the assortment of creative possibilities.
Because they are apprehensive about making a dangerous option. They do not want to be judged, and they are frequently terrified of making the “wrong” option. There is no such thing as a bad decision since creativity and business are all subjective.
Do you want your clients to support you and choose your best designs?
Then you’ll need to learn how to market yourself.
Sell Your Creative Concepts.
1. Display and Tell
Take control of the creative process to alleviate all of the suffering associated with this process. This is a leadership role flip of sorts. Rather of relying simply on permission, take the initiative.
It is your responsibility not just to generate outstanding work, but also to educate your clientele. Make it your obligation to demonstrate to your client why your work is worthwhile.
Show them the best design you can think of, and then back it up with an out-of-the-box explanation.
You must guide them through your decisions as a designer or creative and demonstrate why this specific creative concept would be the most effective in marketing their product or service.
The first step here is to take an intake process. Create a design brief that allows your client to communicate their needs.
Make sure you understand their brand, and the feelings that a brand should evoke, and spend time getting to know their ideal customers. You may get a free brand template by clicking here. It could make it easier for your client to communicate with you.
Add a write-up to your work once you’ve presented your ideas.
Explain why you picked the colors that you did. Aid them in comprehending the psychology of color
and consider how the colors you picked make a stronger connection with their target audience.
Do the same with your personality type. Explain your choice of typeface and why “serifed type provides a feeling of refinement to their brand” (or whatever the specific trait is).
If you need assistance creating your design “justifications” (as I like to call them), I have a wonderful small guide that goes through type, iconography, and color theory that you can get for free here.
2. Mock-Up Your Best Designs
Mocking up your designs is now easier than ever. And it makes a huge impact on your presentation.
Consider your client meeting to be a presentation, and do all in your power to make your work truly sing.
If you’ve created a logo.
Choose your chosen logo and create a mockup on a stationary set. This allows non-visual folks (often your customer) to see and grasp the design’s beauty and practical use.
If you’ve created a tee shirt.
Make mock-ups of the design on t-shirts and models. Find images of models in settings that your customer would enjoy, and then get that logo on the shirt!
If you’ve created a website.
Display how the website will appear on a desktop computer and a mocked-up mobile device. Allow them to see how the home page appears on the computer.
If you’ve created an advertisement.
Make a mock-up design in which your customer can view the billboard on the streets of Los Angeles or at a bus stop in New York.
Yes, it does require more time and effort to make a better presentation. You are not required to do so. Is it worth it, though, to put in an extra couple of hours to market yourself in the best way possible?
This is the difference between when I sold logos for $350 and when I sold them for $3,000.
Client disputes might be said “goodbye”
3. Make it about THEM, and THEIR CLIENTS
It doesn’t matter how creative you are or what you believe. It is about how you can demonstrate the worth of your work to your audience.
Take the time to learn about their key performance metrics at the start of your approach. Understand what success means to your clients and what goals they want to attain.
After you’ve spent all of your creative energy on creating a gorgeous logo or website, use their aims to market your ideas.
Sell the finished product.
You’ve created a magical formula in which your design fits the client’s objectives. Remember to explain to your clients how the design meets their needs.
Isn’t it what we strive for as artists?
We’re here to find a happy balance between something beautiful and something useful. The designs must connect with the customer, but more importantly, with the audience.
Selling these ideas with confidence and thought will ensure that all of your unique ideas are heard and selected! Obviously, there are some more difficult clients… That simply means you have the potential to communicate even better than before.