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Top 10 Benefits of Having a Website

Top 10 Benefits of Having a Website

Nowadays, having a company website is as crucial as having a shop, office, or telephone number. Research has found that 6/10 of customers expect brands to have content online about their business. Why wait for any longer your customers are looking for you! If you own or operate a business that hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner

Benefit #1 Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline

Benefit #2 Information Exchange

At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, and contact information, show images of your location or products and use contact forms to facilitate inquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost-efficient way. This is also a good way to promote your social media channels and build up a community with your customers

Benefit #3 Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

Benefit #4 It Cuts Costs

As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge. It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? Having an internal website can save you a lot of time as everything you need is in one place and can be accessed at any time.

Benefit #5 Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

Benefit #6 Consumer Insights

Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges.

Benefit #7 Advertising

Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

Benefit #8 Competitors Online

If you don’t have a website, it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be at the forefront of their minds. It is crucial that no opportunities are missed and gained by the competition.

Benefit #9 Customer Service Online

Websites provide an easier way to handle customer service. By offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as provide much more information. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. This could be a benefit for you, all positive feedback can be uploaded into a testimonial, and your customers are happy to show it off!

Benefit #10 Growth Opportunity

Websites, in general, are great ways to in providing a place where potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

Common Concerns and Questions About Small Business Websites

It’s natural to have questions and concerns about setting up a website. Cost is a common one. Beyond an up-front fee to design the website, the ongoing costs can be minimal. And considering the long-term benefits, a website will provide, the cost to design a good website should be well worth it.

Other concerns often relate to a business not being web-oriented or that it wouldn’t sell goods online. The answer to these concerns is that a business website can provide so many more benefits. Establishing trust, strengthening your brand, forging better customer relations, and informing a wider group of people about your business’s capabilities are all key benefits.

Another common concern is that you don’t have much content to add for frequent updates or you don’t have time to blog. The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any Web presence is probably better than none. Once you have a basic website, you can always add to it, as your business and resources grow.

Game Plan

If you’re thinking of creating a website or revamping your company’s existing website, do your homework and do the due diligence involved in making the effort worthwhile.

Next steps:

  • Look critically at the websites of competitors or companies you admire. They might be within your industry or anywhere. If they have a similar product, service, or business model to yours, then take note of the best ideas you see. You can adapt them to your business’s website.
  • If you’re thinking of updating or revamping an existing website, conduct a brief focus group or do a survey of users.
  • Meet with a few Web designers to discuss building or updating your website. Compare approaches, level of service, expertise and cost.

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